Smoking & deeply yellow teeth
Dark yellow tones. Stubborn brown tobacco stains. A difference you notice every time you smile.
HEYXI NOVA Tooth Powder 50g - Details Preview
HEYXI NOVA Tooth Powder 50g - Details Preview
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$24.00
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HEYXI NOVA Tooth Powder 50g - Details Preview
Regular price
$24.00
Regular price
$24.00
Sale price
Unit price
per
BRIGHTEN+RELEASE BUILDUP+FRESHEN+PROTECT
THE EVERYDAY SIDE OF SMILE CARE
Small worries.
Familiar moments.
Stains, freshness, a smile you hesitate to share.
Daily care starts with what matters to you.
Dull, yellow-looking teeth
A smile that looks less bright in the mirror or in photos.
Coffee & tea stains
The drinks you love. The surface marks they can leave.
A feeling of buildup
Rough-feeling teeth and lingering residue after meals.
Breath & freshness worries
Morning mouth, after-lunch breath, and that need to feel fresh.
Holding back your smile
Second-guessing a close conversation or another photo.
Too many care steps
A crowded shelf and one more thing to fit into your day.
A CLOSER LOOK
See the contrast.
From every angle.
ONE RITUAL, MORE POSSIBILITIES
Feel ready for your close-up.
Six care technologies work together around four everyday benefits. Brighten the look of your smile, loosen unwanted deposits, reset freshness and leave teeth feeling beautifully smooth.
Your three-day glow
LumiCore targets everyday surface stains, while Violet Prism adds an immediate optical brightening effect.
Precision buildup release
CalciKey focuses on unwanted mineral deposits, giving your tongue a cleaner, smoother surface to glide across.
Close-conversation confidence
OdorLock and FloraSync focus on odor capture and oral balance, instead of simply adding stronger mint.
Care beyond the brush
EnamelSeed and PearlShield focus on surface care and stain defense.
YOUR THREE-DAY JOURNEY
A little brighter.
Day after day.
Lift the dullness
Begin with a fresher, more luminous look.
Uncover the brightness
Make room for a brighter daily ritual.
Let your smile lead
Let a naturally brighter look take center stage.
HOW IT WORKS
How it brightens.
How it cleans.
From coffee stains to everyday buildup, explore how the violet powder brings brightening and cleaning together in one brushing routine.
Lift the stains that dull your smile.
The whitening action targets the colored compounds behind coffee and tea stains, helping reduce their appearance and reveal a brighter-looking tooth surface.
Brush away what builds up.
Fine cleansing particles work with the movement of your toothbrush to loosen surface residue and polish away everyday deposits, leaving teeth feeling smoother and cleaner.
Balance yellow tones with violet.
The violet tint adds an optical brightening effect by balancing the appearance of yellow tones. This visual effect complements the surface-cleaning action.
Rinse away the loosened residue.
Brushing disperses the powder across the tooth surface. Rinsing carries away the foam and loosened debris to finish the routine with a clean, refreshed feel.
THE PROCESS AT A GLANCE
Target. Lift. Rinse.
Work on stains, loosen surface residue, then rinse it away—a simple path to a brighter-looking, cleaner-feeling smile.
TARGET STAINS
→
Act on discoloration
LIFT RESIDUE
→
Brush the surface clean
RINSE CLEAN
Wash loosened debris away
BEFORE & AFTER CARE
Less buildup.
More brightness.
Compare each care indicator before and after: less bacterial buildup and fewer stains, with more brightness and freshness.
BeforeAfter care
Bacterial buildup
Coffee & tea stains
Surface residue
Tooth brightness
Breath freshness
LowMediumHigh
RELATIVE LEVEL →
THE NOVA DIFFERENCE
More smile care.
One simple ritual.
See how NOVA brings brightening, surface cleaning and freshness together alongside familiar care options.
Everyday toothpaste
Familiar daily brushing
-
−
BRIGHTENINGBrightening varies by formula
-
−
SURFACE CLEANINGBrushes away everyday residue
-
−
FRESHNESSFreshness varies by formula
-
−
DAILY ROUTINEBrush and rinse
HEYXI NOVA
Brightening + cleaning + fresh breath
-
✓
BRIGHTENINGTargets coffee & tea stains
-
✓
SURFACE CLEANINGPolishes away surface buildup
-
✓
FRESHNESSFresh-mouth care in the same routine
-
✓
DAILY ROUTINEOne powder. One brushing ritual.
Whitening strips
A separate whitening step
-
−
BRIGHTENINGFocused whitening treatment
-
−
SURFACE CLEANINGA separate cleaning routine
-
−
FRESHNESSNot a dedicated freshness step
-
−
DAILY ROUTINEApply, wait and remove as directed
Brighten. Clean. Refresh. Bring it together with NOVA.
YOUR NEW DAILY MOMENT
A familiar brush. A future-facing ritual.
Four simple moments: open, brush, observe and rinse. Keep your care routine easy to follow.
-
01
Open your ritual
Open the jar on a clean, dry surface and prepare your toothbrush. Follow the product label for the amount to use.
-
02
Brush with care
Brush with the violet foam, following the brushing directions on the product label.
-
03
Watch the foam
Watch the violet-to-pale foam sequence in the mirror as part of your routine.
-
04
Rinse and reset
Spit out, rinse and close the jar. Keep the lid secure between uses.
IN EVERYDAY ROUTINES
What people are saying.
★★★★★
4.5 / 5 · 999+ sample reviews
★★★★★
I ordered this because my bathroom shelf was getting ridiculous. The little purple jar is easy to tuck away, and opening the box at the kitchen table felt like a small treat.
One jar · 50 g · Violet
★★★★☆
Takes a little more care than squeezing a tube. Fine once I got used to it.
One jar · 50 g · Violet
★★★★★
Coffee is staying in my life, so I wanted to try something different for my brushing routine. I've kept the jar by the sink rather than hidden in a cupboard. That alone helps me remember it. A quick wipe around the lid keeps things tidy.
One jar · 50 g · Violet
★★★★★
Bought the pair so we could each have our own. No more moving one jar between bathrooms.
Daily duo · 50 g · Violet
★★★★☆
Smaller than it looked on my laptop, but the 50 g size is right there on the page. Fits my tiny sink ledge nicely.
One jar · 50 g · Violet
★★★★★
My mouth feels fresh afterwards without that feeling of needing another mint. Nice addition to my evening routine.
One jar · 50 g · Violet
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★★★★☆
I put my hand next to it for scale in the photo. It's a short, wide jar, not a tall pot. That shape works well in my shallow drawer, although I do need dry hands to get a decent grip on the lid.
One jar · 50 g · Violet
★★★★★
The packaging arrived neatly and the lid was secure. First impressions are good.
One jar · 50 g · Violet
★★★★★
I was curious about the powder format more than anything. It feels different at first, then it becomes pretty ordinary. I read the directions before starting instead of guessing from the photos.
One jar · 50 g · Violet
★★★★☆
I took it away for a weekend in my wash bag. Kept it upright and closed tightly. The jar fits, but it takes more space than my smallest travel tube, so I'd only bring it when I have room.
One jar · 50 g · Violet
★★★★★
The texture surprised me at first. Once I started brushing, it felt much more familiar.
One jar · 50 g · Violet
★★★★★
One for me, one for my partner. We have different schedules, so separate jars make sense for us.
Daily duo · 50 g · Violet
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★★★★☆
The purple caught my eye, but the routine is why I've kept using it. There can be a little powder around the rim if I'm rushing. I take a second to tidy it before putting the lid back on; it isn't a big job.
One jar · 50 g · Violet
★★★★★
Clean feeling afterwards. That's the bit I look forward to.
One jar · 50 g · Violet
★★★☆☆
I'm still deciding if powder is for me. Nothing wrong with the jar; I'm just very used to a tube and tend to rush in the morning.
One jar · 50 g · Violet
★★★★★
I spend all day on video calls and had become a bit self-conscious about my smile. This hasn't changed my face overnight, but my teeth feel smooth after brushing and I'm being more consistent with the routine.
One jar · 50 g · Violet
★★★★☆
My morning counter is a coffee mug on one side and this by the sink on the other. I don't expect one product to undo every coffee I've ever had. For me, it's been about making time for care before I head out.
One jar · 50 g · Violet
★★★★★
The duo made sense for two people. We labelled the bottoms so we don't mix them up.
Daily duo · 50 g · Violet
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★★★★★
Fresh finish, and I don't feel like I need to rush through brushing. Pleasantly surprised.
One jar · 50 g · Violet
★★★★☆
The carton is nicer than I expected. I recycled it and kept just the jar, which is much more practical for our small flat.
One jar · 50 g · Violet
★★★★★
I drink black tea every afternoon. My smile seems a little less dull to me lately, though I haven't done a proper before-and-after comparison.
One jar · 50 g · Violet
★★★★★
Both jars fit on our wooden bathroom shelf. I put one away unopened rather than having them both out. The photos show the size next to the box, in case that's useful to anyone with limited shelf space.
Daily duo · 50 g · Violet
★★★★☆
I'd like slightly larger print on the packaging. Otherwise, the pot is easy to store.
One jar · 50 g · Violet
★★★★★
Bought for myself before a busy month of events. I like the fresh feeling before going out, although it doesn't last through a whole dinner. The nicest part has been sticking to the routine instead of hunting for a last-minute quick fix.
One jar · 50 g · Violet
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★★★★★
The purple foam was unexpected! Rinsing everything properly has become part of the routine.
One jar · 50 g · Violet
★★★★☆
I use an electric brush, so I checked the label before trying a new format. Kept the jar beside the charging base and left enough room to keep it dry. The powder step is a small adjustment from what I'm used to.
One jar · 50 g · Violet
★★★★★
Happy with how neatly the lid closes. I keep it out of the splash zone.
One jar · 50 g · Violet
★★★☆☆
A bit more fiddly than I hoped on work mornings. I've moved it to my evening routine instead, when I'm not watching the clock. That suits me better.
One jar · 50 g · Violet
★★★★★
I bought it mostly out of curiosity. The first brush felt a little grainy compared with my usual paste, which I wasn't expecting. I got used to that quickly and like how clean my mouth feels afterwards.
One jar · 50 g · Violet
★★★★☆
Our rented bathroom has almost no storage. This sits inside the mirrored cabinet with enough clearance for the door. Glad I checked the space first; the jar is wider than my usual tube.
One jar · 50 g · Violet
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★★★★★
Split the duo between the upstairs and downstairs bathroom. Convenient on hectic mornings.
Daily duo · 50 g · Violet
★★★★★
No dramatic story here. It arrived, I read the label, and it found a place in my routine.
One jar · 50 g · Violet
★★★★☆
I was hoping the powder would be completely mess-free. It's not quite that, especially if I'm half asleep. Keeping the lid nearby and taking my time makes a difference.
One jar · 50 g · Violet
★★★★★
The box and jar look lovely together. I snapped these before putting the carton in recycling. Mine arrived without dents, and the jar felt properly closed when I unpacked it.
One jar · 50 g · Violet
★★★★★
I like the smooth feeling along my front teeth afterwards. Simple as that.
One jar · 50 g · Violet
★★★★☆
I like it, but I wouldn't leave the jar open while doing the rest of my routine. Closing it straight away is an easy habit.
One jar · 50 g · Violet
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★★★★★
I'm a tea drinker and wanted to pay a bit more attention to my smile. I'm keeping my expectations sensible and giving the routine time. So far, the format has been easier to get used to than I thought.
One jar · 50 g · Violet
★★★★★
The colour makes me smile every time I open the cupboard. Sometimes it's the small things.
One jar · 50 g · Violet
★★★★☆
Mine lives in a drawer with the rest of my toiletries. I prefer a clear counter, so I wanted something that could stand upright without a squeeze tube falling over. The wide base works well there.
One jar · 50 g · Violet
★★★★★
We each use our own jar. The pair was the more sensible option for our household.
Daily duo · 50 g · Violet
★★★☆☆
I can't say I've noticed a big change in appearance. I do like the routine, but I bought it with quite high expectations. Going to judge it in normal daylight rather than under my very yellow bathroom light.
One jar · 50 g · Violet
★★★★★
Glad I tried a single jar first. It gave me a chance to see whether a powder suited me.
One jar · 50 g · Violet
Load 6 more ↓
★★★★☆
I photographed it open next to my brush so you can see the actual setup. The powder is pale lavender. I enjoy the fresh finish, although a little residue around the sink needs rinsing away. It takes more attention than a tube, but I've settled into it.
One jar · 50 g · Violet
★★★★★
A calm evening routine after putting the kids to bed. This is my own little shelf now.
One jar · 50 g · Violet
★★★★★
Fresh without feeling like I've just chewed a whole pack of gum. Works for me.
One jar · 50 g · Violet
★★★★☆
I bought this because I was curious, not because I expected a new set of teeth. I enjoy using it, though the powder format took a few attempts to feel natural.
One jar · 50 g · Violet
★★★★★
I keep it beside my reading glasses so I remember to check the label when I need to. The branding is easy to recognise; the smaller details take a closer look. The jar itself feels straightforward to handle.
One jar · 50 g · Violet
★★★★★
A good size for my shared bathroom. Doesn't hog the shelf.
One jar · 50 g · Violet
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★★★★☆
Buying two only made sense once my partner said they wanted one as well. I'd start with one if you're unsure about powder.
Daily duo · 50 g · Violet
★★★★★
The purchase was a little birthday treat to myself. I spend ages choosing skincare and almost no time thinking about my brushing setup, so this was a welcome change.
One jar · 50 g · Violet
★★★★☆
Photo with my hand for size. The jar is broader than I pictured, which actually makes it feel stable on the counter. I wouldn't try opening it with slippery hands, though; I dry them first.
One jar · 50 g · Violet
★★★★★
Neat pot, simple setup. Works for my small bathroom.
One jar · 50 g · Violet
★★★☆☆
I like the packaging more than I like dealing with loose powder. Probably a personal preference. I'll finish the jar, but I'm not sure this will replace my usual format.
One jar · 50 g · Violet
★★★★★
I bought it before a weekend away and hoped for a quick change. In reality, the clean feeling was the first thing I noticed. Appearance is harder to judge, especially in different lighting, so I'm taking that part slowly.
One jar · 50 g · Violet
Load 6 more ↓
★★★★★
The violet jar is easy to spot even without my glasses on.
One jar · 50 g · Violet
★★★★☆
Nothing fancy in my photo, just the jar and an old washcloth. I keep it off the wet edge of the basin. The main adjustment has been remembering to close it before rinsing everything else.
One jar · 50 g · Violet
★★★★★
We keep one in each bathroom. Saves the morning hunt.
Daily duo · 50 g · Violet
★★★★☆
My main worry was whether it would feel too strong. It has felt comfortable for me so far, but everyone's mouth is different. The loose texture needed more getting used to than the taste did.
One jar · 50 g · Violet
★★★★★
A small thing, but the squat shape is less likely to get knocked over on our crowded shelf.
One jar · 50 g · Violet
★★★★★
Took a few photos when I opened it because the colour looked different in daylight than on my screen. The jar is a rich purple and the powder is much paler. Mine now lives in the bathroom, without the box.
One jar · 50 g · Violet
Load 6 more ↓
★★★★☆
Good so far. Would love a refill option if one becomes available.
One jar · 50 g · Violet
★★★★★
I'm fussy about clutter and this passed the bathroom shelf test. I can reach what I need without shuffling everything around.
One jar · 50 g · Violet
★★★★☆
The foam looks much more purple at the start. I don't use the colour as a timer; I follow the label. My mouth feels clean afterwards, and once I stopped overthinking the colour, it all felt simpler.
One jar · 50 g · Violet
★★★★★
My toiletries caddy was getting a bit chaotic. This fits at the front where I can reach it without knocking over the taller bottles. I took a quick picture while tidying up; that's pretty much how it looks every day.
One jar · 50 g · Violet
★★★★★
I like that just-brushed feeling before bed. This has been a pleasant change.
One jar · 50 g · Violet
★★★★☆
I like the format at home. For very short trips I still pack my usual compact kit, because I know exactly how much space it takes.
One jar · 50 g · Violet
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★★★★★
The screw lid feels reassuring. I always check it's closed before putting it back.
One jar · 50 g · Violet
★★★☆☆
Not an instant transformation for me. The jar is nice and the routine is fine, but I'd rather be honest than make it sound magical. Still deciding whether I'll buy another.
One jar · 50 g · Violet
★★★★☆
I keep the lid flat beside the jar while I'm getting ready. Our peach-coloured vanity shows every speck, so I notice when I've been careless. A quick wipe sorts it, and I put the jar back only when the surface is dry.
One jar · 50 g · Violet
★★★★★
My partner claimed the second jar almost immediately. That worked out well.
Daily duo · 50 g · Violet
★★★★★
The taste took me a couple of tries. Now I barely think about it.
One jar · 50 g · Violet
★★★★☆
The jar is easy enough to use, but I'd appreciate clearer opening directions on the box. I took my time rather than pulling at things.
One jar · 50 g · Violet
Load 6 more ↓
★★★★★
I put it inside a clear wash bag for travel so I could find it quickly. Packed upright with the lid checked, and it arrived at the other end tidy. The bag also keeps it separate from damp items.
One jar · 50 g · Violet
★★★★★
Looks cheerful in a pretty boring bathroom. No complaints about the packaging.
One jar · 50 g · Violet
★★★★☆
I bought it ahead of a wedding but avoided setting myself a deadline for results. It was more useful as a reminder to keep up with my routine during a busy few weeks.
One jar · 50 g · Violet
★★★★★
The little jar fits just where I hoped it would.
One jar · 50 g · Violet
★★★★☆
Took this by the frosted bathroom window because the light at the sink is awful. I store it in the cupboard, not on the sill. The carton is already gone, but it was useful for checking the details before the first use.
One jar · 50 g · Violet
★★★★★
A tidy, compact setup. I like that I can put it away easily.
One jar · 50 g · Violet
Load 6 more ↓
★★★★☆
Bought after years of being firmly a toothpaste person. Powder still feels slightly unusual, but I don't find that a bad thing. I just give myself a little more time.
One jar · 50 g · Violet
★★★★★
The duo is handy when two adults share the same tiny bathroom but don't want to share a jar.
Daily duo · 50 g · Violet
★★★★★
My teeth look a little brighter to me in the morning mirror. I wouldn't call it a dramatic change, but I'm happy with the way they feel after brushing too.
One jar · 50 g · Violet
★★★★☆
Wish the jar were a little narrower for my travel kit. At home, the width is no issue.
One jar · 50 g · Violet
★★★★★
I was looking for something before a string of in-person meetings. The fresh feeling is reassuring, but I still carry out my usual care routine. This isn't a shortcut for forgetting everything else.
One jar · 50 g · Violet
★★★★★
Arrived neatly packed. The colour is even nicer in person.
One jar · 50 g · Violet
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★★★☆☆
It's fine, but the extra care with powder is noticeable when I'm tired. I'd recommend thinking about whether you enjoy this sort of routine before buying a duo.
One jar · 50 g · Violet
★★★★★
I keep mine on a small tray so any stray powder stays in one place. Easy to lift the whole setup when I clean the counter.
One jar · 50 g · Violet
★★★★☆
The first use felt different enough that I paid more attention to brushing. I like the smooth finish, but can't separate the product from the fact that I'm being more careful now. No overnight result to report.
One jar · 50 g · Violet
★★★★★
Little jar, very recognisable colour. Easy to find in my gym bag when I pack it.
One jar · 50 g · Violet
★★★★☆
The powder format is less convenient if I'm in a hurry. On slower evenings, I quite like it. That's when I've ended up using it.
One jar · 50 g · Violet
★★★★★
My sister and I split the pair. We both wanted to try it, and neither of us needed two jars straight away.
Daily duo · 50 g · Violet
Load 6 more ↓
★★★★★
One small corner of my bathroom is finally organised.
One jar · 50 g · Violet
★★★★☆
I checked the ingredients and directions on the packaging before getting started. I'd rather take a minute to do that than assume it works exactly like my previous product.
One jar · 50 g · Violet
★★★★★
I like the wide opening because I can see what I'm doing. I keep the jar level and close it before moving it back to the shelf. It's become second nature now.
One jar · 50 g · Violet
★★★☆☆
Nice presentation, but I'm still on the fence about the format. Not everything has to suit everyone. A single jar was enough for me to give it a proper try.
One jar · 50 g · Violet
★★★★★
Bought for my own bathroom after we moved house. It fits the new shelf and feels like a fresh start.
One jar · 50 g · Violet
★★★★☆
A few grains around the lid now and then. Nothing a quick wipe hasn't handled.
One jar · 50 g · Violet
Load 6 more ↓
★★★★★
My main concern was storage, because our bathroom gets very steamy. I keep it closed in a dry cupboard and take it out only when needed. The compact shape is useful for that.
One jar · 50 g · Violet
★★★★★
Simple little pot. Glad I gave it a go.
One jar · 50 g · Violet
★★★★☆
The photos made the colour look brighter on my phone, but I like the deeper purple in person. Took me a few evenings to stop reaching for a tube out of habit.
One jar · 50 g · Violet
★★★★★
I wanted a routine I could stick with on ordinary days, not just before an event. Keeping this by my other essentials has helped. I'll see how I feel after finishing the jar before deciding what to buy next.
One jar · 50 g · Violet
...
GOOD QUESTIONS, CLEAR ANSWERS
Before your
first brush.
A closer look at your jar, your routine and the details that matter.
What is HEYXI NOVA, and how is it different from toothpaste?
HEYXI NOVA is a violet tooth powder that brings brightening, surface cleaning and fresh-mouth care into one brushing ritual. Its powder format comes in a compact 50 g jar. Toothpaste formulas vary, so compare ingredients and care directions when choosing what fits your routine.
How soon can I expect a brighter-looking smile?
The NOVA routine is built around a three-day brightening journey: a fresher-looking smile, less noticeable surface discoloration and a brighter finish. Starting tooth shade, stain levels and everyday habits can affect how visible the change appears.
Does it target coffee and tea stains?
Coffee and tea stains are a key focus of the brightening routine. The cleaning action works on everyday surface discoloration, while the violet tint adds a brighter-looking finish. Natural tooth color and deeper discoloration are different from surface stains.
Why is the powder purple? Will it turn my teeth purple?
The violet color is part of the visual brightening concept, designed to balance the appearance of yellow tones. The foam is purple during brushing and is rinsed away afterward. Rinse your mouth, toothbrush and sink thoroughly after use.
How do I use it, and how much do I need?
Prepare your toothbrush and use the amount specified on the product label. Brush as directed, then spit out the foam and rinse. Keep water out of the jar and close the lid after use. The four-step guide above walks through opening, brushing, observing and rinsing.
Can I use it every day or alongside my usual toothpaste?
Follow the frequency and combination instructions on the product label. Check those directions before replacing your usual toothpaste or combining NOVA with whitening strips or other whitening products. More product or more frequent use does not automatically mean better results.
Is HEYXI NOVA suitable for sensitive teeth and gums?
Yes. HEYXI NOVA is designed to be suitable for sensitive teeth and gums, bringing brightening and cleaning together in a gentle daily-care routine. Use it as directed on the product label and brush gently.
Can I use it with crowns, veneers, fillings or braces?
Check the product suitability information and ask your dentist before using it with dental restorations or orthodontic appliances. Do not assume that natural teeth, crowns, veneers and fillings will change shade in the same way.
Where can I check the ingredients and fluoride information?
Use the full ingredient list and fluoride details on the product packaging to compare formulas and check for ingredients you avoid. The ingredient section on this page introduces the roles of whitening, cleaning and enamel-care components.
How much is in one jar, and how long will it last?
Each jar contains 50 g of powder. How long it lasts depends on the label-directed amount, frequency of use and number of users. Keep to the stated portion rather than using extra powder to try to speed up the routine.
How should I store it, and is it easy to take away with me?
Keep the jar tightly closed in a cool, dry place, away from moisture and direct sunlight. Avoid putting a wet toothbrush into the powder. The compact jar is easy to pack; secure the lid and keep it upright when traveling.
