Brighter after the very first rinse.
I'm a daily coffee drinker and my teeth had lost their brightness. After one 30-second swish my smile already looked fresher, and after two weeks it's part of my morning without fail. No sting, no fuss.
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08 · KNOW THE DIFFERENCE
Daily toothpaste can help remove soft plaque, food debris, and some surface stains. It cannot replace professional diagnosis or treatment for cavities, gum disease, or hardened tartar.
Meet the foaming gel toothpaste made for coffee, tea and everyday routines — with a controlled pump, polishing ingredients and an icy-fresh brushing feel.
Everyday pigments can leave visible surface buildup behind. Your brushing routine should be designed for the habits you actually have.
For the daily cup that can leave a smile looking less bright over time.
Everyday tea pigments can contribute to visible surface buildup.
Dark drinks can leave temporary color behind on the tooth surface.
Sauces, berries and richly colored foods are part of everyday life.
01 · VISIBLE RESULTS
Foam toothpaste can spread easily across tooth surfaces, supporting everyday cleaning and helping improve the appearance of certain surface stains. Use only authentic, traceable testing materials for before-and-after imagery.
Skip the crumpled tube. One press gives you a simple, controlled way to start every brush.
Dispense the gel without squeezing or rolling a toothpaste tube.
A smooth, modern texture that makes brushing feel fresh and polished.
A self-contained pump helps keep the routine neat and easy to repeat.
The formula pairs its signature niacinamide positioning with familiar polishing and daily oral-care ingredients.
A commonly used toothpaste polishing ingredient that helps remove visible surface buildup during brushing.
Part of the formula's daily surface-care and clean-feeling brushing system.
The signature ingredient at the center of this modern foaming oral-care formula.
03 · MICRO-FOAM MOTION
Rich micro-foam helps clean hard-to-reach areas and lift everyday surface stains for a fresher, brighter-looking smile.
04 · DENTAL CARE NOTE
“Effective everyday oral care is not about harsh intensity. It is about proper brushing technique, the right amount of product, and a routine people can follow consistently.”
Dental Care Advisor
Dr. James Carter, DDS
Gentle daily care can help lift surface stains while supporting a fresher, cleaner smile.
Whitening care shouldn't feel like another complicated beauty routine. This is designed to fit into something you already do every day: press, brush, rinse and go.
Use it like the toothpaste already sitting on your sink — just with a cleaner pump format.
For first use, follow the bottle instructions to prime or open the dispenser.
Dispense an appropriate amount of gel directly onto the brush head.
Brush thoroughly, rinse and continue your normal oral-care routine.
The difference starts before the brush even touches your teeth.
| Daily experience | Traditional tube | 8X Foaming Gel |
|---|---|---|
| Dispensing | Squeeze the tube | Press pump |
| Texture | Traditional paste | Smooth foaming gel |
| Amount | Estimated squeeze | Controlled dispensing |
| Surface-care focus | Depends on formula | Polishing ingredient system |
| Counter experience | Soft tube format | Clean upright bottle |
You want everyday surface-stain care without adding a separate whitening ritual.
You prefer a tidy bathroom counter and a controlled, repeatable pump format.
You like fresh textures, modern packaging and small upgrades to everyday essentials.
Short answers. No inflated promises.
A clean pump. A fresh foaming gel. Daily care made for the coffee, tea and meals you actually enjoy.
*Bottle duration varies by individual usage. Product appearance, packaging and formulation may be updated. This page refers to cosmetic care for visible surface stains and does not promise professional bleaching, permanent whitening or dental treatment. Follow the directions on the product label.
See what people are saying about the 8X brighter-smile routine.
I'm a daily coffee drinker and my teeth had lost their brightness. After one 30-second swish my smile already looked fresher, and after two weeks it's part of my morning without fail. No sting, no fuss.
I have veneers on my front teeth and most whitening does nothing for them. Because this corrects colour instead of bleaching, everything looks more even and bright. So easy to use.
Every whitening product I'd tried before made my teeth ache. This one doesn't sting at all — it's actually pleasant. My smile looks noticeably brighter in photos now.
I keep a couple in my bag and one at my desk. Tear, swish, done — no bottle sloshing around. My smile looks brighter before meetings and I love that it's alcohol-free.
I didn't believe a mouthwash could brighten anything. But the yellow really does look neutralised right away, and my gums feel good too. It's the easiest step in my routine.
Sample copy: I really like the pump because it keeps everything much cleaner than a regular toothpaste tube. The foam feels light while brushing and leaves my mouth feeling fresh without making the routine complicated.
Sample copy: One press gives me exactly what I need, so there is no squeezing a tube or cleaning toothpaste off the cap. I've been using it morning and night and really enjoy how quick and simple it feels.
Sample copy: Coffee is part of my everyday routine, so I wanted something easy to use right after breakfast. The foaming texture feels refreshing and my teeth feel smooth and clean after brushing.
Sample copy: The foam is what surprised me most. It spreads easily while brushing and feels much less messy than the toothpaste I used before. The fresh finish is a nice bonus, especially at night.
