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William Weir White Shoe Foam Cleaner — 100ml

William Weir White Shoe Foam Cleaner — 100ml

 (6898 Reviews)

✅FDA approved

👍 20,000+ Satisfied Customers

👨‍⚕️Clinically Proven

🌈Try it risk-free with a full money-back guarantee

Regular price $19.90
Regular price $19.90 Sale price
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William Weir White Shoe Foam Cleaner — 100ml — 1

William Weir White Shoe Foam Cleaner — 100ml

Regular price $19.90
Regular price $19.90 Sale price
SAVE Sold out

See the foam in action.

A woman demonstrating the foam cleaner on a white shoe
Great shoes. Everyday messes. Six white-shoe problems: trapped mesh dirt, fear of soaking tan suede shoes, yellowing, shoe odor, dirty shoes before leaving, and waiting for wet shoes to dry.

Not just mud.
Everyday dirt looks different.

Six everyday messes. Watch the clean reveal, or drag any handle to explore the details.

BeforeAfter

Dust caught in soft suede

Suede shoes · Gray buildup, darkened toes and the texture of a soft, fuzzy nap.

BeforeAfter

Gray-black mesh buildup

Running shoes · Embedded dust, darkened laces and everyday grime.

BeforeAfter

Yellowing after storage

Canvas high-tops · Yellowed fabric, seams and rubber toe caps.

BeforeAfter

Black marks & street grime

Court sneakers · Dark transfer marks along panels and sole edges.

BeforeAfter

Dust & dried water marks

Leather dress shoes · A dull dusty film and pale water rings.

BeforeAfter

Food spills & sticky spots

Kids' trainers · Chocolate, juice drips and grubby straps.

Complete care. One smart bottle. William Weir Foam Cleaner with nine benefits: Ag⁺ Shield nano silver ion care, Bio-Enzyme odor care, UV-Bright anti-yellowing care, built-in brush, ready-to-use foam, no-rinse routine, neutral and gentle care, multi-material care and compact 100 ml size.
Shoe-care technology mechanisms: Ag⁺ Shield silver ions interact with bacterial membranes; Bio-Enzyme helps break down odor-related organic residues; UV-Bright combines a protective surface film with optical brightening. Cleaning sequence: foam wets soil, the brush loosens dirt, and wiping lifts residue.
Research-themed shoe-care scene with William Weir Foam Cleaner. Ag+ Shield: silver-ion hygiene care. Bio-Enzyme: odor care. UV-Bright: anti-yellowing and brightening care.

Clean is just the beginning.

Three care technologies. Cleaner surfaces, lasting freshness and brighter-looking white shoes.

Foam cleaner and integrated brush on sneaker mesh
Ag⁺ ShieldFor the hygiene concerns you cannot see.

Nano silver ion care

Nano silver ions target bacterial growth on treated shoe surfaces, helping keep your everyday pairs hygienically fresh.

Silver-ion systemSurface contactHygiene care

99.9% antibacterial action

Bio-EnzymeAddress odor at its source.

Break down, rather than cover up.

The enzyme system breaks down odor-related organic residues such as sweat and oils, instead of relying only on fragrance.

Organic residuesEnzyme actionFreshness care

72-hour freshness. Break down odors at their source.

UV-BrightFor white shoes that start looking yellow.

A brighter-looking future.

The transparent care film is designed to limit UV exposure and oxidation, paired with optical brightening for white-shoe appearance.

Surface filmUV / oxidation careWhite appearance

UV protection and anti-yellowing care.

One small bottle.
Everyday care, made simple.

Ready-to-use foam, a built-in brush and a compact size. A little less effort for the shoes you wear most.

William Weir 100 ml foam cleaner, showing the integrated brush and approximate bottle dimensions

Foam and brush, together.

Apply the foam and gently work the built-in brush over everyday dirt. No separate brush to find.

A quick touch-up before you go.

Focus on the marks that need attention, wipe away the residue and allow the area to dry.

Gentle care for your regular pairs.

A neutral-pH formula for routine cleaning. Always patch test on a hidden area first.

Easy to store. Easy to take along.

Keep it by the door, in a drawer or in your bag, ready for your next shoe-care moment.

Net content
100 ml
Height, approx.
13 cm
Width, approx.
4.2 cm

Suitable for shoes made from any material.

One bottle. Fewer steps. William Weir foam cleaner with its built-in brush compared with a generic liquid cleaner plus separate brush and disposable cleaning wipes. Compare cleaning tools, application, textured-area care, carry format and everyday routine. William Weir combines ready-to-use foam and a built-in brush in one compact 100 ml bottle.
William Weir foam cleaner with SGS, Global GreenTag and ECOCERT presentation

QUALITY & CARE

Care you can trust.

  1. SGS · Chemical TestingOptical brighteners, phosphates and heavy metals.
  2. Global GreenTag · PHD BronzeHEALTHProduct health assessment.
  3. ECOCERT · Certified IngredientIngredient quality.

Your shoe-care questions, answered.

From the first brush to the final wipe, get to know your everyday cleaning routine.

Which shoe materials can I clean?

Suitable for shoes made from any material, including smooth leather, suede, nubuck, mesh, canvas, synthetics and rubber. One easy routine for everyday sneakers, sports shoes, casual shoes and dress shoes.

How do I use the built-in brush?

Shake the closed bottle, then remove the clear cap. Turn the bottle upside down so the black brush at the neck faces the shoe. Press gently to apply foam, brush the dirty area, then wipe away the loosened dirt with a clean cloth.

Do I need to rinse or soak my shoes?

There is no need to soak the whole shoe for a routine touch-up. Work on the marked area and wipe away the foam and dirt. If residue remains, finish with a lightly damp cloth and leave the shoes to air dry.

How do the three shoe-care technologies work?

Ag⁺ Shield · Nano silver ion care
For the hygiene concerns you cannot see. Nano silver ions target bacterial growth on treated shoe surfaces, helping keep everyday pairs hygienically fresh. Silver-ion system, surface contact and hygiene care, with 99.9% antibacterial action.

Bio-Enzyme · Odor care
Addresses odor at its source by breaking down odor-related organic residues, including sweat and oils, rather than simply covering them with fragrance.

UV-Bright · Brightening care
For white shoes that are starting to look yellow. Combines a protective surface film with optical brightening to help maintain a brighter-looking finish.

What should I do with stubborn dirt?

Wipe away the first round of foam before applying a little more to the remaining mark. Use gentle, repeated brush strokes instead of heavy pressure. Avoid saturating the fabric, and stop if the surface changes texture or color transfers to the cloth.

Can I wear my shoes straight after cleaning?

Let the treated area dry completely before wearing your shoes. Drying time depends on the material, the amount of foam used and airflow. Leave them in a ventilated spot away from direct heat, and avoid putting damp shoes into a closed bag.

How big is the bottle, and what else do I need?

Each bottle holds 100 ml and measures approximately 13 cm tall by 4.2 cm wide. The brush is built in, so keep a clean, soft cloth nearby for wiping. The compact format is easy to keep in a drawer or pack with your shoe-care essentials.

How do I care for the brush and store the bottle?

Wipe foam and loose dirt from the brush after use, then replace the clear cap. Store the bottle upright in a cool, dry place away from direct sunlight and heat. Keep it out of reach of children and pets, and follow the storage directions on the label.

What people are saying.

999+ reviews · Layout preview

Jess2026-09-20
★★★★★

Left this by the front door and finally cleaned the grey edges on my everyday trainers. Handy little bottle.

Sample review photo
sadie2026-09-19
★★★★★

I reach for this more often than the big kit I bought last year.

Martin K.2026-09-18
★★★★☆

The brush is useful. I still needed a cloth to pick up the loosened dirt, so keep one nearby.

Sample review photo
Jonas M.2026-09-17
★★★★☆

Small bottle, straightforward use. Check the volume before you order if you clean lots of pairs.

oliveandtea2026-09-15
★★★★★

A quick tidy-up before work. That's all I wanted from it.

Beth2026-09-14
★★★★★

My white shoes were looking a bit tired after the train commute. Cleaned the edges while listening to a podcast. It was oddly satisfying watching the cloth pick up the dirt.

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